E-Commerce SEO Solutions
Our approach to SEO is comprehensive, scalable, and completely tailored to your business goals. We don’t just optimise, we build a system designed to grow with you.

E-Commerce SEO That Turns Searchers Into Shoppers
Your ideal customers are searching for your products every day. If you’re not showing up and showing up well you’re giving those sales to someone else.
At Roughidea, we don’t just help you rank. We help you convert browsers into buyers, grow organic traffic, and reduce your reliance on paid ads. SEO becomes your store’s most consistent, cost-effective revenue channel.

Ready to grow your store without increasing ad spend?
Let’s make your products easier to find and even easier to buy.


Strategy First, Always
E-Commerce SEO isn’t plug-and-play. Every site is different and success starts with strategy. We don’t guess. We build a game plan, and we execute it with precision.
That means:
Auditing your current performance and identifying hidden opportunities
Prioritising revenue-driving categories, not just traffic
Aligning SEO with your broader acquisition goals... email, paid, social
Building for scale from day one
SEO for online stores that want growth not just rankings on a PDF.
We build complete e-commerce SEO systems designed for scale, profit, and long-term visibility.

🗂 Category & Product Page Optimisation
We optimise your high-value pages to rank for the keywords that actually convert—starting with your top performers and scaling out.

⚙️ Technical SEO & Crawl Optimisation
We eliminate performance blockers like duplicate content, poor site structure, and slow load times—so Google (and buyers) don’t bounce.

✍️ Content That Converts
From product descriptions to buyer guides, we create SEO-driven content that increases both rankings and conversion rates.

🔗 Authority Building & Link Strategy
We earn high-quality backlinks through digital PR and outreach to boost your domain authority and outrank competitors.
The Cost of Getting It Wrong
Bad SEO doesn’t just fail to drive traffic, it kills performance. Poor structure, thin content, broken technical foundations... they don’t just hurt rankings, they confuse users and waste your opportunity to convert.

An Unmatched Experience
Oli and the RoughIdea Digital team are an exceptional outfit. They go above and beyond to provide solutions and their customer service is first class.
I have used them for lead generation, website design, branding and more. Could not recommend more highly.

The team here really are masters of their craft with highly effective results. Unlike a big agency, they don't have fancy expensive offices to pay for and it reflects in their exceptional pricing. get a top quality result for a small business price. Definitely the best option for any non resource and non government organisation requiring lead capture and conversion streamlining. Will use again.

Tired of watching your competitors rank above you?
Let’s fix that. We’ll build an SEO system that works around the clock without burning ad budget.
